At Play in the Fields of...Salesforce?

Paul Hagen at Exponent Partners has written a great "case to be made" piece on using  Salesforce.com as a nonprofit CRM.  Salesforce's Nonprofit Play (PDF) very clearly lays out the emerging potential and promise Salesforce provides to nonprofit. It takes it a step further to also layout guidelines and a road map to how best to support the successful adoption and use of Salesforce in the nonprofit sector: Creating what Rem Hoffmann (the other Exponent Partner) calls an "Ecosystem of Services" that support nonprofits use of the application. In short, they suggest:

-Creating a npo specific developers community around Salesforce
-Third party training and support providers
-Marketing through partner organizations
-Create a nonprofit appropriate name (in my office, this is a big one).
-Provide an alternative to the open source purity dogma (hmmmm...see my both/and rant here).